1. Overall, Chic-fil-A has a pretty impressive website and a noticeable web presence. Chic-fil-A uses a contact page as their customer interaction on their website. In order to give them feedback on something, you have to fill out some information about yourself and the restaurant you dine in. They also have a Facebook and a Twitter that they provide links to on the website, as another means of getting in contact with them. The web page is very easy to navigate and clear cut.

2. Chic-Fil-A’s Twitter account is easily accessible on their website, under the “contact us” tab.


Wordle: chic fil a

Wordle: chic fil a

4. Chic-fil-A seems to try to promote on their Twitter, including new products (e.g. spicy chicken sandwich), events they are putting on, fun facts about Chic-fil-A, even trivia questions that you can win prizes by answering. They also seem to seek customer feedback via Twitter, asking customers for their opinions on their new products.

5. The Chic-fil-a twitter mainly seems to try to encourage people to dine with chic-fil-a that day. There is also numerous tweets involving the congratulating of special employees, and marketing of new products. I would guess the tweets were about 60/20 broadcast over conversational. The bio basically just explains that this is the official Twitter of Chic-fil-A, and gives their slogan, “We didn’t invent the chicken, just the chicken sandwich!”. They follow 7,106, and have 65, 722 followers.

6. On average Chic-fil-A tweets 3.5 times a day and 71 tweets per month. Most tweets come out around lunch time. Friday is Chic-fil-A’s most popular day to tweet. Chic-fil-A seemed to do a lot more tweeting last year. In January 2010 they tweeted 114 times, in January 2011 they tweeted only 35 times.

8. Chick-fil-A’s overall score is 73, which describes their overall online presence.

9. This link keeps telling me there is an error and to try again later. http://your.flowingdata.com/mentionmap/