Creating a work environment where common employees and senior executives alike feel inspired and connected as a whole is a challenging and daunting task in today’s workforce. However, after reading chapter 10: Employee Relations in Sietel’s “The Practice of Public Relations,” I learned that there are sure-fire ways to integrate effective social media into an organizational schematic to improve job satisfaction, employee-executive internal communication, and therefore coincidently company public image.

Though the concept seems straightforward, this is the ideal. Obviously, there have been multiple incidences where companies have failed miserably at attaining positive employee relations. This shows that there is a delicate balance that must be acquired to create this utopia which spurs creativity, respect, trust, and credibility. In the wake of the present economic downturn, companies are realizing that internal communication strategies must be put at a premium because whereas employees previously wholly trusted their companies, current workers face the realities of the uncertain market, and are more skeptical of business ethics as a defense mechanism to protection themselves from being laid off or fired. To combat this cynicism, companies must take extra care to protect the loyalty their workers have in their company. Unfortunately for employers, they have quite a few cards stacked against them which they have to circumvent in terms of “candid, clear, and credible” communication. These include the salary gap between senior officers and common workers, a shift toward globalization and merging of companies worldwide, and an increasing trust gap between management and workers.

Although there has been a recent increase in employment opportunities expected for 2011 graduates (Washington Post), we are still in a very uncertain and unstable time. The best methods for companies to instill a sense of camaraderie within the organization focus on five principles – respect, honest feedback, recognition, voice, and encouragement.  In my opinion as a Communications major, of the previously mentioned five principles, “voice” is most crucial. Everyone within a company deserves the right to be included on decision making when relevant, and if CEO’s take special care to provide venues for his/her employees to speak up, the other principles will fall into place. “Voice” is the primary component of communications, and effective voice and communication is grounded in strategies and consistency, but fosters honesty and openness in an organication.

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