As I prepare to go on my JBIP in the next coming weeks, I found this chapter in Sietel’s “The Practice of Public Relations” to be extremely interesting as it specifically mentioned a few of the countries to which I will be traveling. Though the United States is often isolated in regards to cultural exposure due to geography, it is also the bustling Mecca of cultural diversity within our own borders.  And because of the variety of cultures found in the United States, public relations professionals have to be cognizant and tactful in their approach to public communication media. But this is not just a challenge for PR in the US. As Sietel cites Marshall McLuhan, “the world is a global village.” I couldn’t agree more with this statement. It is inevitable as well as completely obvious that the world is getting smaller every day. The amount of information available at our finger tips grows every second. The industrial competition for consumers is at an all time high. The companies who do the best job in PR, are the most successful, such as Pepsi, McDonalds, Nike, and BMW.

This chapter gives the breakdown of international public relations. One essential component that was explained was the necessity that “all foreign companies operating internationally must constantly reinforce the notion that they are responsible and concerned residents of local communities.” By following the “thinking global, acting local” mantra, international companies can build good public relations, and potential sidestep negative attention/press.

Public relations differ around the world, continent to continent, country to country. While the chapter detailed public relations strategies in many countries, these were the ones that I found most interesting:

Canada: the biggest rival to American public relations in regards to “its level of acceptance, respect, sophistication, and maturity.” Public relations in Canada must also be bilingual due to part of the country’s French heritage.

Latin America: In my Strategic Communications class, my proposal to expand a communications firm to Buenos Aires was approved due to the huge potential that this area has in terms of economic growth and technological prowess. As Latin American countries continue to develop, there is a huge demand for communications and public relations departments.

Japan: the hub of technology in the modern world, yet because of the traditional culture, the techniques which they employ are much different than our own. In fact, “the majority of Japanese companies shun the kind of aggressive public relations favored by American Companies.” PR officials are very aware of the best methods to reach the greatest audience, and that is via cell phone or newspaper.

The evidence is indisputable- the world is getting smaller, and therefore it is imperative that solid international public relation practices are utilized so that future growth and development is possible.