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All semester long in COMM 306, Dr. McArthur has been harping to us how great of a field public relations is to go into. There’s such a wide variety of job opportunities in the public relations & strategic communications field, and so many potential directions to take your career. Chapter 20 in Sietel’s “The Practice of Public Relations” offers up some great tips for launching a career in this field. In the light of this economic downturn, I know I speak for most college students when I say I’m scared about the opportunities I’m going to have to get a job coming straight out of college. It’s certainly reassuring to know that public relations jobs these days have, for the most part, remained unharmed by the hurt economy. There is always a need for an effective communicator, and if you can do that well you might be in good shape.

Toward the end of Chapter 20, Sietel offers up 5 tips that are key to moving ahead in the field of public relations. I found these to be extremely helpful and interesting. For someone headed into the field of PR, these keys to success seem priceless. I found some of the tips more useful than others, but they all offer up good points. The first tip was to use technology to your advantage. This is something that Dr.McArthur has harped on all semester. PR is moving increasingly in an electronic direction as the Internet continues to grow in prominence and social media websites have become a must have for all organizations. A lot of old school PR professionals may not be familiar with using these tools. Chapter 20 suggests using your knowledge of technology to your advantage in the workplace. Dr. McArthur has said in class how marketable a skill this is, so why not put it to use?

Another tip that’s suggested is the importance of constant reading. We’ve discussed in class and read in the textbook how vital a skill writing is in public relations. Effective writing has remained one of the top skills to have regardless of what field you’re in, but PR especially. This tip makes a good point in saying that the key to good writing is good reading. Read as much as possible, and anything you can get your hands on. It will surely improve your writing.

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